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CELEMI Decision base

16/08/2016, 10:32:37


Prepare Your Future Leaders

PULLING IN THE SAME DIRECTION – Build cross-functional cooperation. Develop big picture understanding for strategic decision-making. In Celemi Decision Base, teams manage their own capitalintensive companies and compete for the same customers in a rapidly changing marketplace.

Participants act as finance, production, marketing and corporate intelligence. They must take over a company, grow with scarce resources, battle for positions and improve profitability—in good times and bad. It’s a customizable and dynamic challenge of analysis, strategy, execution and navigation to make the right investments at the right time.

Let your employees earn a “micro-MBA” through play with Celemi Decision Base—a comprehensive simulation for productive collaboration. 

VIDEO: Use Decision Base to Empower Your Leaders

Useful Applications

   Celemi Decision Base is recommended for issues and questions like:

  •  silo thinking and lack of teamwork

  •  lack of financial understanding

  •  uncertainty in decision-making

  •  increased inventory

  •  unexpected competition

  •  overcapacity

  •  invest now or later?

  •  pursue all markets or just a few?

  •  borrow money or earn it first?

  •  be a leader or an early follower?

  Employee Results

 Through the comprehensive simulation, participants gain:

  •  functional expertise of how financial decisions impact overall business – and how business decisions are reflected financially.

  •  higher productivity through better teamwork and communication.

  •  deeper understanding of strategy and tactical initiatives.

  •  improved decision-making and problem-solving for optimal allocation of limited resources.

  •  increased responsiveness to customer needs.

  •  stronger business literacy and financial acumen

VIDEO: What is in it for the participant? Strengthen Your Skills

Key Concepts Covered

  •  Market share and competition 
  •  Profitability – EBIT, EBITDA 
  •  Return on capital employed 
  •  Cash flow 
  •  Working capital 
  •  Cost of capital 
  •  Return on investments in markets, products and production 
  •  EVA™ – Economic Value Added (optional) 
  •  CVA™ – Cash Value Added (optional) 
  •  NPV – Net Present Value (optional) 
  •  ABC – Activity-Based Costing (optional)

  Capabilities Addressed

  •  Problem- Solving

  •  Strategic Thinking

  •  Business Skills

  •  Decision-Making

  •  Strategic Planning

  •  Investment planning

  •  Financial planning

  •  Organizational Alignment

  •  Strategy Execution

  Some Celemi Decision Base client

  • HP
  • GE Money Bank
  • BP
  • Schneider Electric
  • Baxter
  • Skanska
  • Unilever
  • Volkswagen
  • Motorola
  • American Express
  • BASF
  • Oracle
  • GSK
  • Novartis
  • Wells Fargo
  • Mercedes-Benz
  • IMD
  • HEC


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