Prepare Your Future Leaders

PULLING IN THE SAME DIRECTION – Build cross-functional cooperation. Develop big picture understanding for strategic decision-making. In Celemi Decision Base, teams manage their own capitalintensive companies and compete for the same customers in a rapidly changing marketplace.

Participants act as finance, production, marketing and corporate intelligence. They must take over a company, grow with scarce resources, battle for positions and improve profitability—in good times and bad. It’s a customizable and dynamic challenge of analysis, strategy, execution and navigation to make the right investments at the right time.

Let your employees earn a “micro-MBA” through play with Celemi Decision Base—a comprehensive simulation for productive collaboration. 

VIDEO: Use Decision Base to Empower Your Leaders

Useful Applications

   Celemi Decision Base is recommended for issues and questions like:

•  silo thinking and lack of teamwork
  

•  lack of financial understanding
  

•  uncertainty in decision-making
  

•  increased inventory
  

•  unexpected competition
  

•  overcapacity
  

•  invest now or later?
  

•  pursue all markets or just a few?
  

•  borrow money or earn it first?
  

•  be a leader or an early follower?
  

  Employee Results

 Through the comprehensive simulation, participants gain:

•  functional expertise of how financial decisions impact overall business – and how business decisions are reflected financially.
  

•  higher productivity through better teamwork and communication.
  

•  deeper understanding of strategy and tactical initiatives.
  

•  improved decision-making and problem-solving for optimal allocation of limited resources.
  

•  increased responsiveness to customer needs.
  

•  stronger business literacy and financial acumen
  

VIDEO: What is in it for the participant? Strengthen Your Skills

Key Concepts Covered

•  Market share and competition 

•  Profitability – EBIT, EBITDA 

•  Return on capital employed 

•  Cash flow 

•  Working capital 

•  Cost of capital 

•  Return on investments in markets, products and production 

•  EVA™ – Economic Value Added (optional) 

•  CVA™ – Cash Value Added (optional) 

•  NPV – Net Present Value (optional) 

•  ABC – Activity-Based Costing (optional)

  Capabilities Addressed

•  Problem- Solving

•  Strategic Thinking
  

•  Business Skills
  

•  Decision-Making
  

•  Strategic Planning
  

•  Investment planning
  

•  Financial planning
  

•  Organizational Alignment
  

•  Strategy Execution
  

  Some Celemi Decision Base client

• HP
• GE Money Bank
  
• BP
  
• Schneider Electric
  
• Baxter
  
• Skanska
  
• Unilever
  
• Volkswagen
  
• Motorola
  
• American Express
  
• BASF
  
• Oracle
  
• GSK
  
• Novartis
  
• Wells Fargo
  
• Mercedes-Benz
  
• ESADE
  
• IMD
  
• HEC