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RETAIL MANAGEMENT PROGRAM

21/02/2019, 16:58:11

World Best Leadership Simulation Program is Selected by Top World 500 Corporations

Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams. But no matter how outstanding your own performance is, future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Programme is designed to help you to lead these evolutions and consequently, to support you in shaping the future of the retail industry. 

This brand new programme puts you at the centre of the learning experience. And it really is an experience far away from traditional classroom learning. You’ll work collaboratively with your fellow participants to bring your ideas to life in a robust and practical way.

Retail expertise
You’ll further enhance your retail expertise based on a solid structural, conceptual and practical background. Apply out-of-the-box thinking to tackle strategic, tactical, operational issues in the retail industry today.

Worldwide simulation retail package 
Specifically, this workshop uses the world top retail simulation program by Celemi. The simulation helps the participants not only to understand the key retail management knowledge but also to practice the leadership in the simulated retail environment. 

Group power
You’ll work alongside experienced people of different subsectors within retail. You’ll be sharing, learning and benefitting from the buzz of group energy. Increase the return on investment through joining the programme in a team of 3-6 colleagues. This will help to stimulate discussions in your company and to optimally anchor the learning experience.

Live it, learn it, do it
Academic tools & frameworks are only valuable if they can be applied in real life. With the help of our experts in executive 
coaching you will acquire insights in your own personal leadership style and you will be coached to adapt even better to the ever changing world of retail.

The big picture
Being at our program gives you a great opportunity to step back from daily business and let us help you take a more strategic view.

 

PART 1: Managing the Retail Simulation Business 

Year 1: Focus on inventory control – ”Doing more with less”
•  
 Reduce inventory while increasing availability

Year 2: Preparing to meet the future
•    
Restoration of the store environment
•    Focus on new customer segments
•    Branding
•    Cash flow concerns
Back to your own real world:
•    
What is our potential for improvements?
•    What can we do to adapt them?

Year 3: Poor results in customer survey – something needs to be done!
What if you assigned your staff members to areas where they are needed the most…?
•    Five people were trained to be flexible and to be able to work in different places (multi-skilling).
The assignment
•    Decide how to best utilize these people during six critical days.
•    At the end, total up the customer satisfaction criteria and calculate the effect on Sales and Cost of Goods Sold.
There is competition between the teams!

Topics covered:
•    Business finance: KPI´s, Balance sheet, Profit and loss statement, Cash flow, Working capital
•    Value drivers in retail 
•    Market profile
•    Customer satisfaction
•    Retail resource management 
 

PART 2: Retail Strategy: building tomorrow’s business model

1. Strategy in action
Strategy is a decision-making process used to resolve the field of tension between objectives, the requirements of the environment, and available resources. You’ll explore a number of conceptual frameworks for strategic planning, as well as what it takes to implement a strategy and make it happen.

2. Value-Based Management in Retail:

To sustain profit value in retail, retail managers have 2 value drivers to focus:

  •   Enhance Revenue: There are various ways retailers can do to enhance revenue. The program is to help the retailer understand and choose the best suitable for their stores such as by targeting and positioning the stores, by providing superior products or differentiation and customer support, or by good pricing.
  •   Managing Retail Cost: Retail margin is low. The difference of good and bad retailer is about how to manage cost of the retailer. The program is to help the retailer understand the cost structure (cost of goods sold and common cost) in retail and how to manage the cost efficiently.

 


WHO SHOULD ATTEND THIS WORKSHOP?
The Retail Leadership Programme is designed for managers who want to broaden their knowledge and deepen their skills in order to play an important role in shaping the future direction of their company and meet the leadership challenge in the retail industry. 
This programme is ideal for:
•   retail middle managers who want to evolve into a leadership role
•   experienced managers, who have built their careers outside the retail industry
•   newly appointed retail leaders
•   eaders working for companies serving the retail industry, such as consultants or logistics service providers
•   leaders working for branded goods manufacturers that supply the retail industry
We recommend that 3-6 people from the same organisation participate in the programme in order to stimulate discussions in their company and to anchor the learning optimally. 
 

What participants said

  • 85%: Estimate that it would have taken weeks or longer to learn what they learnt in the seminar if traditional   teaching had been the method used
  • 93%: Judge the Celemi simulations very good or outstanding
  • 99%: Regard the Celemi materials to be of high or very high quality
  • 99.3%: Recommend the seminar to others

Source: Gallup Malmö, Sweden

Date: 19.04.2019 (08:30-17:30) & 20.04.2019 (08:30-12:00)

Venue: Eastin Grand Hotel, 253 Nguyen Van Troi, Phu Nhuan District, HCMC

Registration Information

For registration: Ms. Thuy Nguyen

Tel: + 84 28 3930 2242 - 0903 70 80 84 - E: thuy.nguyen@bemind.com.vn

PARTICIPATION FEES:

Early payment (payment before April 05th, 2019): 5,500,000 VNĐ

Standard fee (payment after April 05th, 2019): 4,950,000 VNĐ

Group Registering fee (4 Seats): 4,500,000 VNĐ

All Tickets include as follow:

  • Accreditational program
  • 10% VAT
  • Substitute is acceptable and the participation fee is non-refundable for cancellation.
  • Handbook & material for participants
  • 3 Tea Breaks
  • 1 Lunch

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